Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies typically contain:

• The name of the website that created the cookie
• An expiration date (some cookies expire when you close your browser, others persist longer)
• A unique identifier and sometimes additional information

2. How We Use Cookies

ContraGraff uses cookies for several purposes:

2.1 Essential Website Functions

• Maintaining your session and login status
• Remembering items in your shopping cart or course selections
• Ensuring website security and preventing fraud
• Enabling core functionality like contact forms and course enrollment

2.2 Performance and Analytics

• Understanding how visitors interact with our website
• Measuring website performance and loading times
• Identifying popular content and pages
• Improving our website design and functionality

2.3 Personalization

• Remembering your preferences and settings
• Customizing content based on your interests
• Showing relevant course recommendations
• Providing a more personalized user experience

2.4 Marketing and Advertising

• Delivering targeted advertisements based on your interests
• Measuring the effectiveness of our marketing campaigns
• Retargeting visitors with relevant course offerings
• Understanding which marketing channels drive traffic

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, secure access to areas of the website, and form submissions. The website cannot function properly without these cookies.

Examples:

• Session cookies for logged-in users
• Security cookies to protect against attacks
• Load balancing cookies for website performance
• Cookie consent preference cookies

These cookies do not require your consent and cannot be disabled.

3.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if they get error messages from web pages. All information collected by these cookies is aggregated and anonymous.

Examples:

• Google Analytics cookies
• Website performance monitoring cookies
• Error reporting and diagnostic cookies
• A/B testing cookies

You can opt out of these cookies without affecting website functionality.

3.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features.

Examples:

• Language preference cookies
• Font size and accessibility preference cookies
• Regional content customization cookies
• Form auto-fill assistance cookies

3.4 Targeting/Advertising Cookies

These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns.

Examples:

• Social media advertising cookies (Facebook, LinkedIn)
• Google Ads remarketing cookies
• Third-party advertising network cookies
• Behavioral tracking cookies

These cookies require your explicit consent and can be disabled.

4. Third-Party Cookies

Some cookies on our website are set by third-party services we use to enhance your experience:

4.1 Analytics Services

• Google Analytics: Helps us understand website usage and improve user experience
• Hotjar: Provides heatmaps and user session recordings (when consented)

4.2 Social Media

• Facebook Pixel: Enables targeted advertising and conversion tracking
• LinkedIn Insight Tag: Supports professional network advertising
• YouTube: For embedded videos and analytics

4.3 Customer Support

• Live Chat Services: For customer support and assistance
• Help Desk Tools: To provide better customer service

4.4 Payment Processing

• Stripe: For secure payment processing
• PayPal: For alternative payment options

5. Cookie Duration

5.1 Session Cookies

These cookies are temporary and are deleted when you close your browser. They are used for essential functions like maintaining your session while browsing the site.

5.2 Persistent Cookies

These cookies remain on your device for a set period or until you delete them. The duration varies by cookie type:

• Functional cookies: 30 days to 1 year
• Analytics cookies: 2 years
• Marketing cookies: 30 days to 2 years
• Preference cookies: 1 year

6. Managing Your Cookie Preferences

6.1 Cookie Consent Manager

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Accept only necessary cookies
• Customize your preferences for different cookie categories

You can change your preferences at any time by clicking on the cookie settings link in our website footer or by clearing your browser cookies.

6.2 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

• View which cookies are stored on your device
• Delete cookies individually or all at once
• Block cookies from specific websites
• Block all cookies (though this may impair website functionality)
• Set cookies to be deleted when you close the browser

6.3 Browser-Specific Instructions

Chrome: Settings > Privacy and Security > Cookies and other site data

Firefox: Settings > Privacy & Security > Cookies and Site Data

Safari: Preferences > Privacy > Manage Website Data

Edge: Settings > Privacy, search, and services > Cookies and site permissions

7. Opt-Out Options

7.1 Analytics Opt-Out

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

7.2 Advertising Opt-Out

For targeted advertising, you can opt out through:

• Facebook: Ad Settings in your Facebook account
• Google Ads: Ads Settings in your Google account
• Digital Advertising Alliance: Consumer Choice Tool
• Network Advertising Initiative: Opt-out Tool

8. Mobile Device Cookies

Mobile devices use similar technologies to cookies, including:

8.1 Mobile Identifiers

• Device IDs and advertising identifiers
• App-specific identifiers
• Location-based identifiers

8.2 Mobile Cookie Management

You can manage mobile tracking through:

• iOS: Settings > Privacy & Security > Tracking
• Android: Settings > Privacy > Ads
• Individual app privacy settings

9. Impact of Disabling Cookies

Disabling certain cookies may affect your website experience:

9.1 Necessary Cookies

Cannot be disabled. Attempting to block them may prevent the website from working properly.

9.2 Performance Cookies

Disabling these will:

• Prevent us from improving the website based on usage data
• Not affect your browsing experience
• May result in slower issue resolution

9.3 Functionality Cookies

Disabling these will:

• Reset your preferences on each visit
• Require you to re-enter information repeatedly
• Provide a less personalized experience

9.4 Marketing Cookies

Disabling these will:

• Show you less relevant advertisements
• Not stop you from seeing ads, but they'll be less targeted
• Not affect website functionality

10. Data Protection

We are committed to protecting the information collected through cookies:

• Cookie data is stored securely and encrypted where appropriate
• We regularly review and update our cookie practices
• Third-party partners are required to maintain appropriate security measures
• We comply with Australian privacy laws and international best practices

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

• Changes in our cookie practices
• New technologies or tracking methods
• Legal or regulatory requirements
• Feedback from users and privacy advocates

When we make significant changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you through our website or email
• Request renewed consent where required by law

12. Questions and Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

13. Cookie Settings

You can manage your cookie preferences at any time by clicking the button below: